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The Ultimate Aesthetics of Storytelling Through Space

Located in Miaoli, ChiaoChiang Interior Design has been established for over several decades. Founded by the first-generation founder, Lee Chin-Tang, the company has garnered a loyal clientele over the years. Today, ChiaoChiang Design has passed its philosophy and vision to the second generation. Continuing their father’s commitment to excellence and high-quality standards, the new generation of design directors, siblings Lee Jun-He and Lee Pei-Chin, have inherited traditional craftsmanship while integrating contemporary innovative elements to provide clients with unique and fresh experiences.

Lee Jun-He and Lee Pei-Chin's father, Li Jin-Tang, began his career as an apprentice, which ingrained in him a strong focus on construction quality. Lee Jun-He shared that his father’s influence runs deep, especially his teachings that “a profession creates virtue.” His father emphasized that regardless of any temptations, one must prioritize doing their work to the best of their ability. It’s not about doing things the fastest or the cheapest but achieving the highest standard. Every design must start from the perspective of “your own home,” ensuring that the outcome is human-centered and satisfying for both the clients and the designers.

Unlike his father’s simple and practical design style, Lee Jun-He emphasizes the harmony of proportions in overall spatial and design aesthetics, as well as the continuity of spatial design. By integrating colors, shapes, spaces, and even thought processes, he creates spaces that resemble paintings with a narrative quality. Under this philosophy, he has developed a balance of aesthetics and functionality, achieving ultimate artistry. For example, in their office, a white base complements warm wood textures, incorporating imagery of honeycombs, caves, and tree trunks. The office resembles nutrient-rich soil, where "aerial roots" symbolically breathe deeply, showcasing dynamic vitality and beauty. Large glass windows blur the boundaries between indoors and outdoors, allowing employees to feel as if they can step outside to bask in sunlight and breeze. The use of recycled materials underscores their commitment to sustainability, adding a sense of renewal and joy.

Their dedication to quality and innovative thinking earned ChiaoChiang Design the Gold Award in the Interior Design category at the 2020 American MUSE Design Awards and the Silver Award at the 2021 Italian A'Design Awards. Their approach extends outdoor imagery into interiors, creating an environment where employees are sheltered like trees protecting their surroundings.

Discussing what sets them apart from other interior design firms, the ChiaoChiang team explained that, unlike others who subcontract renovation work after completing the design phase, they have long-standing partnerships with skilled craftsmen passed down from their father’s generation. This enduring collaboration has fostered a team with strong synergy. They also ensure material selection meets high standards, recommending renowned brands with green certifications or flame-resistant materials to clients. This reduces maintenance issues and enhances spatial safety.

The team’s high standards and creative vision also earned them recognition at the 2021 Italian A'Design Awards, where they received an honorable mention for a project that used the concept of tree rings to make the living room a space that reflects the essence of each family member.

Source: Excerpt from “ChiaoChiang Interior Design: The Ultimate Aesthetics of Storytelling Through Space”.

The Ultimate Aesthetics of Storytelling Through Space

Located in Miaoli, ChiaoChiang Interior Design has been established for over several decades. Founded by the first-generation founder, Lee Chin-Tang, the company has garnered a loyal clientele over the years. Today, ChiaoChiang Design has passed its philosophy and vision to the second generation. Continuing their father’s commitment to excellence and high-quality standards, the new generation of design directors, siblings Lee Jun-He and Lee Pei-Chin, have inherited traditional craftsmanship while integrating contemporary innovative elements to provide clients with unique and fresh experiences.

Lee Jun-He and Lee Pei-Chin's father, Li Jin-Tang, began his career as an apprentice, which ingrained in him a strong focus on construction quality. Lee Jun-He shared that his father’s influence runs deep, especially his teachings that “a profession creates virtue.” His father emphasized that regardless of any temptations, one must prioritize doing their work to the best of their ability. It’s not about doing things the fastest or the cheapest but achieving the highest standard. Every design must start from the perspective of “your own home,” ensuring that the outcome is human-centered and satisfying for both the clients and the designers.

Unlike his father’s simple and practical design style, Lee Jun-He emphasizes the harmony of proportions in overall spatial and design aesthetics, as well as the continuity of spatial design. By integrating colors, shapes, spaces, and even thought processes, he creates spaces that resemble paintings with a narrative quality. Under this philosophy, he has developed a balance of aesthetics and functionality, achieving ultimate artistry. For example, in their office, a white base complements warm wood textures, incorporating imagery of honeycombs, caves, and tree trunks. The office resembles nutrient-rich soil, where "aerial roots" symbolically breathe deeply, showcasing dynamic vitality and beauty. Large glass windows blur the boundaries between indoors and outdoors, allowing employees to feel as if they can step outside to bask in sunlight and breeze. The use of recycled materials underscores their commitment to sustainability, adding a sense of renewal and joy.

Their dedication to quality and innovative thinking earned ChiaoChiang Design the Gold Award in the Interior Design category at the 2020 American MUSE Design Awards and the Silver Award at the 2021 Italian A'Design Awards. Their approach extends outdoor imagery into interiors, creating an environment where employees are sheltered like trees protecting their surroundings.

Discussing what sets them apart from other interior design firms, the ChiaoChiang team explained that, unlike others who subcontract renovation work after completing the design phase, they have long-standing partnerships with skilled craftsmen passed down from their father’s generation. This enduring collaboration has fostered a team with strong synergy. They also ensure material selection meets high standards, recommending renowned brands with green certifications or flame-resistant materials to clients. This reduces maintenance issues and enhances spatial safety.

The team’s high standards and creative vision also earned them recognition at the 2021 Italian A'Design Awards, where they received an honorable mention for a project that used the concept of tree rings to make the living room a space that reflects the essence of each family member.

Source: Excerpt from “ChiaoChiang Interior Design: The Ultimate Aesthetics of Storytelling Through Space”.

Healing the Soul x Practicality Combined
Healing the Soul x Practicality Combined
Healing the Soul x Practicality Combined
2023 iF Design Award Selection
2023 iF Design Award Selection
2023 iF Design Award Selection
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